
Sierra Signage
Graphic Design Co-op | Sierra (TJX Corporations)
Designing for a new platform
This was the last project I worked on, right to the last day of my co-op. I presented multiple drafts and worked directly with my creative director to come up with the best way to draw attention to the materials. Even though I didn't get to see the end of the project, it was extremely fun to work on because the brand co-op was the one to lead the brief for this assignment. It was almost like our final mark on the co-op. The following posters are two options for a 22x28in stanchion sign that would be located in the TJX headquarters.


Overcoming challenges
This asset was definitely the most challenging. There were so many variations of what I could have done, so we had to work through many versions to figure out which method was the best way to simultaneously draw attention to Sierra's extensive outerwear and gear selection while promoting the contest. The options below show the front and back of an 8.5x5.5 two-sided handout.








Additional assets
To compliment the print materials, I also designed TV screens and banners that would show on the TJX associate website.
