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ISMIE Collateral Rebrand

Graphic Design Co-op | McGuffin Creative Group

Problem

ISMIE came to McGuffin seeking a rebrand to update their collateral assets.

Solution

Create refreshed assets based on existing brand identity. 

Project Details

  • Brochure spread

  • PowerPoint template

  • Proposal template

Team

Valerie Rausch - Associate Creative Director

ISMIE Brochure.png
ISMIE Proposal.png

Takeaways

This was one of my first projects during my time at McGuffin. ISMIE requested that we stick with their existing brand colors. They also had an idea of what kind of imagery they would have access to. While unassuming, this project was pivotal for me because the client chose my concept to move forward with. I was onboarded to other projects so I was unable to contribute to the latter iterations of each asset, but it was gratifying to see one of my first concepts get chosen!

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