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ISMIE Collateral Rebrand
Graphic Design Co-op | McGuffin Creative Group
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Takeaways
This was one of my first projects during my time at McGuffin. ISMIE requested that we stick with their existing brand colors. They also had an idea of what kind of imagery they would have access to. While unassuming, this project was pivotal for me because the client chose my concept to move forward with. I was onboarded to other projects so I was unable to contribute to the latter iterations of each asset, but it was gratifying to see one of my first concepts get chosen!
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