Berxi Social Media
Graphic Design Co-op | Berxi Insurance
Problem
Low engagement on a new Instagram account.
Solution
Create initiatives and social media campaigns to increase our follower count.
Project Details
My involvement with Berxi's content creation was ongoing throughout my 6-month co-op.
Team
Sr. Managers Content and Social Media at Berxi - Katie Bugbee and Katie Bonadies
Creative Director - Maria McLaughlin
Brand Identity on Instagram
Similar to my experience at Sierra, one of my first goals was to add Instagram Highlights to our profile to elevate the look of the profile. With the content team, we brainstormed appropriate categories for the highlights and came up with branded titles. I used some of our own functional icons and sourced other vectors to customize to suit our forms. There were many iterations of the icons before landing on the version to publish.
The campaign pictured on the right was part of our January Instagram campaign: Career Goals 2021. Each week started on Monday with a "Motivational Monday" post that featured a quote from an influential figure. The following two posts of the week were tips to accomplish specific goals. A few other campaigns I designed included "De-stress with Berxi," testimonial posts, and informational posts related to the careers that Berxi caters to.
The campaigns I worked on were part of a push to establish more cohesiveness in our feed by using the primary Berxi blues.
